The European alternative to Google Analytics
How InfoPeak Analytics compares
Set against Google Analytics, Matomo Cloud and Plausible on the questions a data protection review asks first.
|
InfoPeak
EU, Denmark |
Google Analytics
Google |
Matomo Cloud
Matomo |
Plausible
Plausible |
|
|---|---|---|---|---|
| Nothing stored on the visitor's device by default | ||||
| Visitor data stored only in the EU | ||||
| Free hosted plan | ||||
| Channels and utm campaigns | ||||
| Goals and key events |
From each provider's own documentation, September 2026: Google's cookie and data location pages, Matomo's cookie FAQ and prices, and Plausible's front page. Settings can change the defaults.
Built to measure, not to follow
Four things that were decided before a line was written.
Nothing on the device
No cookies, no local storage, no fingerprint. Reload the page and check for yourself.
The same person stays two people
The visitor id includes the site, so someone visiting two of our customers counts as two unrelated visitors. Following anyone across sites is not forbidden here, it is impossible.
Yours to keep
The numbers are yours, kept for as long as you choose, exported when you want and deleted when you say so.
One supplier, one place
Mail, files and statistics from the same place and the same servers in Germany, so there is one supplier to assess instead of four.
Moving from Google Analytics
Your utm tags keep working and the channel names are the ones you know. Add our line next to your current tag and run both for a month. History cannot be imported yet, so the numbers start the day you add it.
Read the quickstartReady when you are
Add one line. See the numbers tomorrow.
Free up to ten thousand page views a month, on one domain. No card.